Wearable technologies create opportunities for retailers

With today’s digital world, shopping has never been more convenient. With the emergence of ecommerce, a consumer can shop anytime from anywhere with the wide ranges of the products available online. Along with the growth of ecommerce, the traditional retail industry has also grown and digitized compared to other industries. Mobile technology, RFID, wearables and other technologies has played a crucial role. Businesses have started adopting innovative ways for the better consumer experience utilizing these new technologies. Especially, wearable devices such as fitness tracker belt, smartwatch, smart googles, etc. have changed the trends in technology significantly in 2016.


For the next few years, wearable technology will be “must have” for the new generation. It will be the most expected product for the people. Some retailers are already set for the giant explosion in the market with the biggest planning to improve the business productivity. The wearable has opened the door for the marketers to give the personalized experience to the consumer.

Fitness belts

Wearable technology is changing the ways we exercise and stay fit in the form of fitness tracker belt. This belt is generally worn on the wrist or you can fit it anywhere in the way it touches your skin. This technology can track the record of your heartbeat, workout, sleep and other health related information. There were tracker belts earlier too, which recorded steps walked by the person based on accelerometer and also estimate the sleep counts.

But now, the wind has taken its flow in other direction. Fitness belts are getting much optimistic now and are loaded with touch sensors. Numerous different sensors are used to stay competitive in the market.

For instance, a user who loves to do everyday workouts starts using this belt integrated with the app in a phone and gives the permission to analyze the data. Now advertisers can use this data and find out that after a certain period of time user will be needing a pair of track for the workout. Now this advertiser will pop up ads with the pair of trouser of their size, especially for the workout routines.

Location-based targeting

Location base targeting is a new marketing phenomenon these days. Location-based targeting is interfaced with geofencing and geo-targeting which can be used in a much effective way. For example, a person who is on the morning walk haven’t eaten anything since past night, advertisers would throw an ad for the morning coffee, tea or the breakfast.

This kind of marketing provides much intimate experience to the user and it can be said a product recommendation for the user and with the real-time data, a customer can use such deals and recommendations that are more personalized to them.

Mobile Payment Gateways like Apple Pay, PayTM and more are integrated with your cell phones for the quicker response rate. Retailers can check out what are the general products you are looking for and they compare it with the local stores nearby and then send ads with the relevant information.

In a nutshell, the demand for the wearable technology is expanding and the retailers are gaining the advantage of it. With these big data, retailers never left the opportunities to miss out and build the strong relations with the customers by sharing with them the more personalized experience. Such things happenings ensure that retailers can provide the best experience to the customers and additionally there are many tools available for the retailers to provide the customers what they love and what are the things, they are always looking for it.