Technological advancements in Energy and Utilities

Fundamentally, the one thing that would drive the future of the energy and utility industry would be the changing mix and pattern of production and consumption of energy. Energy and utilities are transitioning several fronts that include generation, transmission, distribution and most of all on the customer end. The traditional utility model of a centralized grid that’s connected power generation structure with utility at the core now is being questioned by the fast deployment of distributed energy resources from smart, renewable grid technologies, market changes, smart customer service and distribution and regulatory frameworks as well as more engaged customers and competitors.

Significant changes would come through distributed generation, energy storage technological advances, energy efficiency enhancements, electric vehicles, micro-grids and intelligent management of home energy. The next few years would be very important for utilities to reinvent themselves.

Energy and Utilities

SOME TECNOLOGICAL ADVANCEMENTS AND INNOVATIONS IN THE ENERGY AND UTILITY INDUSTRY

  1. Web 2.0 and Social Media. Utility IT leaders have opportunities to use social media. This is for the acquisition and retention of customers. Consumer engagement channel drives customer application in energy efficiency programs. Furthermore, social media is also growing in relevance. Opportunities to use social media to boost internal utility business processes are emerging.
  2. Mobile and Location-Aware technology. Boosting accuracy and effectiveness and lowering costs of the field force are the major drivers for utilities to deploy wireless and mobile technologies. Mobile and location-aware technology spans hardware like smart phones and laptops, communication products including GPS and navigation and service such as general packet radio service, WiFi.
  3. Big Data. Development of smart grid would increase the quantity of data by several levels of magnitude, driven by several edge devices as well as new OT and IT applications, like an AMI or advanced metering infrastructure, smart applications, advanced distribution management, micro-grids, remote asset monitoring and self-healing networks. Aside from considerably impacting the volume of data, smart grid initiatives also produce various data, like spatial, temporal, streaming, transactional, structured and unstructured.
  4. Sensor Technology. Sensors are extensively applied via the entire supply, distribution domains and transmission of utilities. Sensor fusion, the addition of onboard digital signal processing and associated development of software capabilities is accelerating potential apps. Widespread adoption of utility is challenged by specific implementation requirements, like electromagnetic shielding, temperature extremes, remote access and cyber security.
  5. Cloud computing and SaaS. Even though the energy and utility industry trails other fields when it comes to adoption of cloud because of security and reliability issues, solutions are starting to emerge in areas like big data analytics, smart meter, GIS and demand response coordination. Utility cloud early implementers and SaaS include companies that are interested in providing a common app and data services to several utility entities with less impact on production systems.
  6. Advanced metering infrastructure. AMI consists of a cornerstone of the smart grid via potentially giving a communication backbone for low-latency data that is aimed at boosting distribution asset utilization failure detection as well as facilitating consumer inclusion in markets. Various market structures, benefit expectations and regulatory drivers build different ownership models for the AMI technology components stack that favor various technology solutions all over the world.
  7. Convergence of IT and OT. All new technology projects in utilities virtually need a combination of IT and OT investment and planning, like advanced distribution management systems or AMI. More than any field, the energy and utility sector faces the challenge of the separation between management of IT and OT, along with the relevance of hybrid projects which link IT and OT systems. The industry would benefit through aligning their OT support, procedures and standards with those used for IT, minimizing the time to develop governance over OT. This ensures that when IT and OT integration is done, there would already be some alignment in standards.
  8. In-Memory Computing. Increasing IMC or in-memory computing app infrastructure technologies usage would result in fast IMC adoption by mainstream IT organizations. The ability to support high-throughput, high-scale and low-latency use cases would make it possible for IT firms to implement innovative situations, like those that address the processing of smart-grid generated metering and also real-time sensor data.
  9. Predictive Analysis. This has been used generally to describe any approach to data mining with four attributes. These attributes include prediction emphasis, fast time to insight, emphasis on business relevance of the resulting insights and a growing emphasis on usage ease. Common applications comprehend the future failure patterns of equipment. By understanding probably future scenarios, energy and utility firms are better able to allocate investments in order to maximize returns.
  10. Communication technology. The utility assets’ distributed nature, along with the need for more efficient management of asset and labor use, makes mobility and supporting communication technologies high priority for utilities investment. The smart grid aim towards better distribution network observability needs machine-to-machine monitoring systems which are similar in function to low bandwidth SCADA.
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The Sixth Sense device is a gateway between the real world and the digital world

Sixth Sense Technology

Sixth Sense if a gestural interface device that is composed of a neck-worn pendant containing a camera and projector. The Sixth Sense technology was developed in the year 1997 as a device worn on the head. In 1998, it became a neck worn object. However, the name for this tool was not published and coined until the year 2001.

The wearable computing technology is also described as a Synthetic Synsthesia of the Sixth Sense with the belief that the wearable digital and computing content could act in addition to the five traditional senses. The camera and projector of the device are connected to a mobile computing device that is inside the user’s pocket. The projector will project visual information that allows surfaces, physical objects and walls around to be utilized as interfaces. The camera on the other hand recognizes and tracks the hand gesture of the user and physical objects using computer vision-based techniques.

The device processes the video stream data which is captured by the camera and monitors the colored markers locations at the tips of the fingers of users. Sixth Sense is one of the products in the beginning of the new era of technology wherein engineering would reach new milestones. Simply put, the wearable gestural interface enhances the physical world with digital content. Moreover, it enables the use of natural hand gestures for interacting with the information given. It is based on concepts of augmented reality. The amazing Sixth Sense technology is a blend of numerous wonderful technologies. The thing that makes it magnificent is the great integration of all the technologies and presents it into one economical and portable product. It associates technologies such as hand gesture recognition, image capture, processing and manipulation among others. It superimposes the electronic world in the real world.

Like the senses, Sixth Sense enables people to perceive information regarding the environment in various ways. Moreover, it also aims in perceiving information. It is in fact about understanding information more than one’s available senses. These days, it is not only the physical world where people could get information, but the electronic setting as well which has become a part of life. The digital world today is as important to people as the environment. With the internet, the digital field could be expanded a lot of times. The technological gadgets enable people to communicate with the digital world.

It makes sense to conclude that the Sixth Sense technology is a gateway between the real and the electronic scenario. The technology enables people to be part of the physical atmosphere and still access digital information that exists on the World Wide Web through natural gestures for interacting with data. It attempts to free content from its confines through integrating seamlessly with reality and so making the whole world one’s computer.

The device is connected to the cloud and uses numerous search engine application program interfaces such as Amazon APIs and more. Although it connects a user to the internet scenario, it still allows access to all dynamic content and data while a person continues to be in the physical setting. The device does not always make use of the web but also uses many of the available software on the device and mobile phone.

Indian talent to shape a blend of Information Technology to shape India’s future

For many years now, the advantages of Information Technology could not be denied. IT in India is an industry that consists of two main components, IT services and business process outsourcing or BPO. Narendra Modi, India’s prime minister started a project ‘Digital India’ to help in securing IT a spot inside and outside of the country. It has become necessary to secure the country’s IT industry with all the other emerging outsourcing destinations that have come up recently. The government of India is known to have full support of its IT industry, thus making India the outsourcing hub in the world.

BLEND OF IT, INDIAN TALENT TO TAKE SHAPE

Prime Minister Modi said that a blend of IT and Indian talent will help save the future of the country. At an event to launch the integrated case management information system, Modi addressed the people present, saying that the formula is IT plus IT is equivalent to IT plus Indian talent sums up to India tomorrow. This, he said would help India stay ahead of the others. Furthermore, the Prime Minister stated that India’s future was in the utilization of the latest technologies. With different types of information technology shaping up, it has become a priority for the IT industry of the country to shape up and stay on a competitive edge.

The Prime Minister also used the favorite tagline of the government, ‘desh badal raha hai’ or ‘the country is changing’ to nail the point of changing the mindsets when it comes to work culture. Modi said: Desh badal raha hai. Aaj chutti hai, hum log kaam kar rahe hain. In English, it means the country is changing. Now is a holiday, Buddha Purima, but we’re still working. The statement amused the audience. JS Khehar, India’s Chief Justice and the senior judge of the apex court and Union Law Minister Ravi Shankar Prasad shared the stage with Modi during the event. Modi released a song that goes: My country is changing, it is moving forward, to mark the second anniversary of his administration.

The IT industry of India was born in 1967 in Mumbai with the Tata Group in partnership with Burroughs. SEEPZ, the first software export zone was established in Mumbai back in 1973. Over 80 percent of the software exports of the country were from SEEPZ during the 80’s. The economy of India has undergone major economic reforms in 1991, which led to a new era of international economic integration and globalization, as well as annual economic growth of more than six percent from 1993-2002. In part, the economic reforms were driven by an impressive internet use in the country.

The country remains as the favorite back-office of the world. This is due to its ‘first-mover advantage’ and its deep skill base. It is the all-around standout, providing manpower for any kind of offshoring project. With its deep skill base and first-mover advantage, India still maintains its lion’s share of the IT market.

India has excellence in Information Technology. The government has full support of its IT industry. The country is the popular destination when it comes to BPO because of the big annual output of qualified graduates from elite educational institutions in the country. Furthermore, the English language capabilities of the country’s population make it the number one choice in outsourcing. Indian’s IT services stalwarts are moving up the value chain. Companies like Wipro and Infosys are developed their R&D capabilities, expanding well beyond traditional vendor roles.

As the outsourcing destination in the world, India stays unmatched in terms of vast pool of talent and skilled human resources. It has a population of more than 1.2 billion and about 3.1 million graduates added to the workforce every year. Also, the country holds the distinction as the largest English speaking country in the world, even bigger than the United States and the United Kingdom combined. Aside from the huge numbers, the quality of talents draws organizations who wish to outsource. India’s attraction wasn’t just in numbers but the quality of talent more importantly. Indian service providers are creative and innovative and could truly contribute to the business. Perhaps the number one reason why the country remains the top outsourcing destination in the world is due to the considerable cost savings that businesses and organizations, wherever they may be located in the world, could achieve. This is mainly due to the huge gap existing between personnel expenses in India to that of developed countries. For instance, a good developer in the United States could cost from $50 to $80 per hour for a full time staff, depending on the experience and skills. The hourly cost of a developer in India on the other hand could be negotiated to as low as $15 an hour. The pricing flexibility provides organizations the freedom and creativity in the management of their budget. Furthermore, it also helps companies to reap big profits.

 

.NET Core, the future of Microsoft’s development platform

The future looks very bright for a .NET developer with the release of .NET Core. Being open source, .NET Core makes it possible to run on any platform.

A lot is happening in the Microsoft environment and the future looks very exciting for a .NET developer because of the .NET Core and ASP.NET Core introduction, which make it possible to run the framework on any platform. Times are also changing within Microsoft. They built the NET foundation and open sourced numerous projects.

.NET Core, the future of Microsoft’s development platform

.NET CORE, TH ENEW CROSS-PLATFORM MICROSOFT IMPLEMENTATION

NET Core is the new cross-platform implementation of Microsoft’s .NET. While .NET is not disappearing, .NET core is set to be future focus of development platform of Microsoft. Born upon the desire and need to have a modern runtime that’ s modular and whose libraries and features could be ‘cherry-picked’, the execution of .NET Core engine also is open source on GitHub.

WHAT .NET CORE MEANS FOR THE FUTURE WORKING OF .NET

There are three groups of developers or programmers that should evaluate how they work with .NET. These include the existing developers happy with their apps as-is, existing ones who want to move their apps to cross-platform and developers who are new to .NET. For existing developers of .NET who have been working with the framework for the past fifteen years, a switch to the .NET Core platform means allocating a huge number of familiar APIs as well as entire frameworks like WCF and WPF.

WCF is the best technology for building and consuming SOAP services, thus it’s a shame that it currently could be used only on Windows. WPF is used for building Windows desktop apps so that is not a surprise. Microsoft hinted that WFC could be included in future .NET Core versions. If existing developers have to continue using technologies like WVD, then they must be aware that they should continue to use Windows as host operating system. For those who are new to .NET, the best thing to do is to learn .NET Core first, evaluate it and determine if it could provide the platform one needs. If it could not, then it is best to check out the .NET framework.

Even though .NET Core has not fully matured yet, it holds plenty of exciting features. First, it enables a developer to run apps on Mac and Linux. It is modular, meaning that it is stripped for most libraries and frameworks.

BUILDING AND WORKING CROSS-PLATFORM WITH .NET CORE

.NET Core 1.0 do not support the making of desktop apps for Windows and other platforms like Linux. For a cross-platform development, it only supports web apps and services through ASP.NET Core as well as command line apps. Moreover, .NET Core also supports Universal Windows Platform applications which are cross-device but are limited to Microsoft Windows 10 platforms that include HoloLens and Xbox One. For a cross-platform development, consider using Xamarin. It is based on the Mono project and not on .NET Core. It’s likely that Microsoft would slowly merge Xamarin and .NET Core so that in a few years’ time it would have a single .NET Core 2.0 supporting cross-platform mobile and web development.

.NET CORE AND MICROSOFT’S FUTURE

.NET is not going away, but now it’s apparent that the focus of the company is on .NET Core as the future of its development platform. .NET goes back a long way, which was first announced in Europe in 2000. During that time, it was seen as a defensive move against Java by Sun, which threatened Windows due to its cross-platform capability along with a programming language that was more productive and easier than C or C++.

KEY .NET CORE IMPROVEMENTS

The following are the key foundational improvements with .NET Core.

  1. Build and run cross-platform ASP.NET applications on Mac, Windows and Linux.
  2. New tooling which simplifies modern web development.
  3. Single aligned web stack for Web APIs and Web UI.
  4. Built on .NET Core that supports genuine side-by-side application versioning.
  5. Built-in support for dependency injection.
  6. Environment-based configuration that is cloud-ready.
  7. Ability of hosting on IIS or self-host in one’s own process.
  8. Tag Helpers that makes Razor markup much natural with HTML.

The mature and enhanced functionalities would feel very familiar and help with modern website development.

The world is moving towards a future that is more platform independent and it has never been more exciting for .NET developers than it is today. These days, .NET apps could be developed directly from OS X, with no need to open up Parallels. Moving forward, .NET Core, NET Framework and Xamarin are all integral products that would continue to evolve for Windows, cross-platform cloud and cross-platform mobile.

.NET and ASP.NET would continue to be relevant for existing workloads. .NET     Core applications would share new common capabilities in the future.

Mobile will play a key role in IoT rollout: Forrester Research

Forrester research revealed that mobile will not fade in the years to come, but instead would play a key role in IoT rollout. It could activate adjacent technologies to enable new brand experiences.

According to a Forrester Research, the end of the smart phone era is not nowhere close. However, we might see a greater integration between mobile platforms and others in the future. In a new report by Forrester Research, it indicated that the IoT or the Internet of Things would bring new business and consumer opportunities in the years to come, as billions of connected devices are being added. Yet, mobile would remain dominant where people connect things together.

iot

Mobile would play a key role in IoT rollout by activating adjacent technologies to allow new brand experiences. IoT enthusiasm is at almost peak levels, but organizations appear to be very careful with new technology, which could mean a long wait until the consumer and the industrial market is flooded with users and devices. IoT is all about devices and how people interact with them and the data that they create. One major piece of the IoT is that’s often overlooked is the mobile device. With the release of Apple’s iOS 8, there is no better of pointing out that mobile devices are the gateways to the Internet of Things.

Mobile devices stay with users as they go from home, to the car, office and beyond. The mobile device could bridge the gap between disconnected parts of people’s lives or locations and help in building a bigger context for environments. Sensors that are embedded getting more pervasive in the world as the technology scales down in size, making it easier to fit inside daily objects, a lot of small radios and sensors that no longer need any power source are being made. As the sensors find their way to more devices and start communicating with each other, people start to make a situation wherein they could derive a bigger context from the surroundings to help with the daily life.

Mobiles are truly the clear choice for interactions with devices and sensors. In general, smart phones have become a huge part of the daily life. People communicate with them, use them for navigating, do work on them and pass the time by playing games on them. By using mobile devices are the gateway to the IoT, we could add more context into all activities. Furthermore, the devices could add a much deeper and richer context to simple games through interacting with the environment around and acquiring information from the sensors to boost and personalize the player experience.

At present, there are no true standard in the world of the IoT. There are some groups that work on standardize communication or hardware, such as the IEEE Standards Association or the International Telecommunications Union or ITU. Nonetheless, there are groups working to create their own standards and protocols since they want to lock down the technology. Although this is still a setback, it highlights the reason why a mobile device is the ideal technology to overcome this roadblock. It already possesses various radios and in the application driven world of smart phones, it is not as difficult to integrate a new protocol. Thus, while devices and sensors move along nicely, the lack of standards and protocols could very well limit the real potential of the IoT.

The 5G by Verizon and AT&T is the fifth-generation mobile network that could be far more transformational than the previous ones. It accelerates the adoption of IoT. According to an estimate, the number of connected things have the potential to more than double to 50-billion worldwide by the year 2020 and could even reach 500-billion ten years after. The 5G rollout represents the largest expansion of the web to date and can generate billions of dollars of business for brands such as Nokia, Cisco, Ericson, Qualcomm and Intel. All of them are vying to create the nuts and bolts of the new networks.

5G is beyond tablets and smart phones. It could provide a great opportunity to transform the world. There’s no question that it would happen, it’s just not clear who would benefit most since much of the technology would still be tested in the real world. People expect it to be more responsive. For many years, the industry focused largely on the amount of data it could force through the system in a particular time, a concept that is known as throughput. The new focus now is latency, or how fast a network responds to a request. According to the Forrester research, latency matters. The next step would be to get billions of things directly talking to each other instead of going through networks that are centrally controlled, as most connected devices do today. Once this will happen, whole new vistas would open up.

What is IoT and its importance to modern business?

IoT is the Internet of things which is a system of co-related computing devices, mechanical and digital machines, objects, animals or people with unique identifiers and the ability to transfer data over a network without human or computer interaction.

The Internet of Things or in short IoT is the Internet of things, which is a system of interrelated computing devices, digital and mechanical machines, animals, objects or people provided with unique identifiers and the ability of transferring data over a network with no need for human-to-human or human-to-computer interaction. A thing, in the IoT could be a person who has a heart monitor implant, an animal in a farm that has a biochip transponder, a car that has built-in sensors to alert a driver when tire pressure is low or any other man-made or natural object that could be assigned an IP address and provided with the capability to transfer data over a network.

The Internet of Things has evolved from converging of wireless technologies, MEMS or known also as micro-electromechanical systems or micro-services as well as the internet. The convergence helped break down the walls between operational technology and information technology, enabling unstructured machine-generated data to be analyzed for insights that drive enhancements.

internet of things

While the concept wasn’t named until the year 1999, the IoT has been in development for decades. The convergence of connecting people, data, things and processes is changing people’s lives, businesses and all other else in between. The Internet of things emerges as the third wave in internet development. It has the potential to connect ten times as many things to the internet by 2020, which range from bracelets to cars. Breakthrough in sensors cost, processing power and bandwidth to connect devices are allowing ubiquitous connections at the moment. Smart products such as smart watches and thermostats are gaining traction already.

Anyone keeping up with the rising trend towards smart devices, entire home security systems and updated car entertainment platforms noticed that it is an age wherein the internet is creeping into everything people use. As a matter of fact, some will argue, that the world is not far from an ‘internet of humans’. With wearable devices and other smart phone technology advances becoming the norm, instead of an exception.

Practical IoT technology applications could be found in numerous modern businesses today. These include building management, precision agriculture, energy, healthcare and transportation. The Internet of Things has key attributes which differentiate it from the regular internet. The attributes could tilt the direction of the development and adoption of technology, with considerable implications for technology companies.

The following significant changes in technology have come together to enable growth of IoT.

  1. Cheap Sensors. The prices of sensors have dropped to an average of 60 cents from $1.30 in the past decade.
  2. Cheap processing. In the same manner, processing costs have declined by almost sixty times over the past decade, allowing more devices to be not just connected, but also smart enough to determine what to do with all the new data generated or received.
  3. Cheap bandwidth. The bandwidth cost has declined precipitously as well, by a factor or almost forty times over the past ten years.
  4. Smartphones. Smart phones now are becoming the personal gateway to the Internet of Things. They serve as a hub or remote control for the connected home, health or car and fitness device consumers are starting to wear them more and more.
  5. Ubiquitous wireless coverage. With WiFi coverage ubiquitous now, wireless connectivity is freely available or at a very low cost, given WiFi uses unlicensed spectrum and so does not need monthly access costs to a carrier.
  6. Big Data. As the Internet of Things would, by definition generation large amounts of unstructured data, Big Data analytics availability is a key enabler.

The IoT would give IT managers plenty to think of. Enterprises would have to address each and every IT discipline to balance the deluge of data effectively from devices which are connected to the corporate network. Additionally, IoT drives tough organizational structure changes in organizations to allow innovation to be transparent to everyone, while making new competitive business products and models.

The Internet of Things is shaping modern businesses, from manufacturing to marketing. A lot has been changed already as the inception of the internet and much more would change the greater web reach and connectivity. The global network that connects people, data and machines which transform the modern business is called Industrial Internet. This has a potential of $10 to $15 billion of worldwide GDP in the next two decades. It is predicted that IoT would experience a large growth in the years to come in a lot of areas.

From business to life, imaginations are limitless. Everything is wired up or wirelessly connected. The rich new information resources would run at one’s fingertip. The next generation mobile system evolution would depend on a user’s creativity when it comes to designing new apps. However, privacy and security would be the top considerations for developing companies that are involved in applications development.

Disruptive Technology You Can’t Ignore

Disruptive technology drives major change in business processes today. It is integral for a business to identify the disruptive technologies that could impact their businesses as well as their customers.

Disruptive technology is driving major change in business processes, streams in revenue, consumer spending or behavior, or Information Technology industry dynamics. Green IT, virtualization unified communications, social networks and cloud computing are among the disruptive technologies that are reshaping the business and IT landscape. It is important for organizations to identify these disruptive technologies that could impact their businesses and users and to develop plans of addressing them.

In recent years, payments have become more card-based, with debit, credit and pre-loaded cards that replace cash and checks for a lot of purchases. Today, electronic payments are gaining a rapid market share than cash and checks. Consumers use the new tools and technologies to dynamically move between computer, mobile device, as well as in-store experiences while shopping. The rise of DevOps, carbon-reducing technologies, Virtualization 2.0, the IT-marketing alignment evolution and sharpening of the focus of IT on the customer experience are all going to affect how a business is done.

Disruptive Technology

The following are some of the disruptive technologies that a business could simply not ignore.

  1. DevOps. As Information Technology retools to be more responsive to change business requirements fast, approaches such as DevOps are gaining solid footing as they are considered as ways of supporting agile IT service delivery. Considered more as shift in culture than a full-blown development method, DevOps puts great emphasis on the level of collaboration earlier on in the process between development and operations teams. This is aided by an automation tools set. Enterprise information technology, under constant pressure to accelerate systems delivery, is quickly adopting the philosophy. There is continuous rise in DevOps as IT companies find ways to boost time to produce, improve business value and save money. In the DevOps agile development style, new apps are developed in a fast-fail manner. A sign that the system is maturing is the automation expansion in areas such as testing and monitoring. A successful DevOps strategy has less to do with technology than it does with people. Culture and people are always a challenge since people need to work together in ways that they did not before.
  2. Carbon-minimizing technologies. Businesses pay more attention to the environmental footprints, and that is prompting a flurry of spending on technologies that are energy-saving. In a forecast survey, 16 percent of respondents indicated that techs that are energy-saving and carbon-minimizing will be a new area of spending for them this year. In a data center, companies invest in new cooling technologies, virtualization and power management capacities, among others to help lower energy consumption. All servers will be virtual, thus, taking up a very small footprint and making people very energy-efficient.
  3. Virtualization 2.0. Recognizing that virtualization could minimize costs and wring more performance out of a desktop, information technology now is eager to embrace a next-generation virtualization tech, which provides the same benefits for other kinds of systems, not desktop computing alone. Tech professionals surveyed said they expect to see more money budget for virtualization projects in the next 12 months. Thirty-five percent of those polled stated that they were increasing spending on virtualization efforts. As alternative to full-blown virtualization, some companies are beginning to ‘containerize’ the server, cloud apps and data center. The reason for this is all about speed and agility.
  4. IT-marketing alignment. In the digital business age, technology has become an integral asset in helping organizations engage with prospects and customers. As a result, Information Technology and marketing departments collaborate and forge partnerships that would have once seemed not likely. Everything from automation of marketing to email campaign management and analytics, is a main new area of interest for survey respondents. Coordination between IT and marketing is essential given the role that technology plays nowadays throughout the customer life cycle. Digital transformation is impacting every facet of a business, including how a business touches customers, how to find them and engage them. All this could not be executed with no effective technology in plan, which is why there’s a lot of energy in the partnerships.
  5. Focus on customer experience. As businesses consider deploying systems that simplify interaction as well as foster engagement, the customer experience has become an IT priority. Certainly, it is a higher priority for those survey respondents this year than it was last year. Consumers would spend more money with brands that could deliver an experience above their expectations. Organizations that provide a better customer experience have more clientele who state that they are willing to purchase from the business again. The willingness to purchase more from companies that offer a better experience has also a direct correlation to retention of customer.