Journey of iPhone & iOS since 10 years

It has been 10 years since the iPhone came into existence. We have seen iPhone go from Mp3 player feature phone to full blown handheld computers that find it ways through the enterprise market. Major number of people uses an Apple iPhone with a large number using the fantastic Microsoft Outlook client for email and calendar management.

It is a surprise that Microsoft helped to make the iPhone a great business phone when 10 years ago it was Microsoft that had much of the enterprise market share for the Windows Phone. Apple is committed to the business support as one can clearly see on its iPhone business website. It has been a great journey since last decade that brought us where we are today.

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iPhone iOS1
When the first version of the iPhone was released by the Apple, the operating system didn’t have the same SDK that was released in 2008 of March. Before that, it was called as a mobile version of the OS X. Initial version of the operating system was so limited that it didn’t had an app store or any third party apps. The OS core provided the essential apps such as phone dialer, messaging client, notes, web browser, music player, clock, calculator and a few more apps. There were boundaries in the E-mail services which was till iMap and POP so one can have a clearer view focused on the consumer and not the enterprise market.

iPhone OS2
The foremost thing many business noticed immediately was the support for Microsoft Exchange ActivitySync. Support was less and limited, but atleast email, calendar, contacts and global address lookup were supported. The major feature of the iPhone OS2 was the introduction of the App Store with the third party applications. Businesses would create applications and begin to optimize the iPhone for the work purposes. Encryption was not provided in any operating system, so the iPhone had the ways to compete with the blackberry. Some config files were introduced by Apple which meant that IT department would have more control on the setup and management device.

iPhone OS3
As a long time user of various PDAs starting in 1987, it was funny for the many mobile device enthusiast that the big new feature of the iPhone OS3 was similar since other mobile operating system had it for years. Developing the similar OS was important for the business though to improve efficiency in communications and collaborations. The first attempt at encryption was provided with iPhone OS3. Encryption included the ability for the restrictions in config profiles and encrypted backups.

iPhone OS4
In June 2010, Apple changed the name of its mobile operating system to the iOS with the version 4.0. iOS 4 provided the ability for IT departments to manage iPhones wirelessly over-the-air. This convenience was an important step towards making the iPhone a more better option to manage remotely and give better control of the iPhone to the companies.

iPhone iOS5
When iOS 5 was launched in 2011, one had to no longer make the use of iTunes to activate and manage the Apple iPhone. Apple also launched the volume purchasing program and custom B2B program to attract the firms. Siri was also launched in iOS5 but didn’t launch with many enterprise features but could save time in performing the task.

iPhone iOS6
IT departments were used to company-wide image deployments for PCs and with iOS 6. The US department of defense approves the use of iOS6. Back in 2013, it was reported 470,000 Blackberry devices and just 41,000 Apple mobile devices in use by the DOD so this approval was a major win for the Apple.

iPhone iOS7
In 2013, we saw the focus on the business continue to be a significant part of the iOS release. Some features include find my phone, Touch ID, per-app VPNs, improved MDM services, and more.

iPhone iOS8
iOS8 includes apple health, improvements in messages and photos, swift development language, public beta release, and more.

iPhone iOS9
iOS9 update has the control over the home screen and the ability to the blacklist apps. These tools give the business more control over the devices they issue so that the focus is on work and not the play.

iPhone iOS10
iOS 10 is more focused on the enterprise market with the further integration of business services into the OS. For instance, the IT firm can now have calls route to both iPhone and desk phone. This gives the opportunity to choose where to answer the call while also have a consolidated record of calls.

For businesses, it becomes critical to keep supporting their iOS Apps for all versions and upgrades of iOS. One should always consult a professional iOS Apps Development Company to achieve desired results.

4 ways Mobile App can benefit events

Generally, events are based on buzz. The buzz around your event can make or break your event; you can kill it or you can build it either way. But the fact is, on an average of 18% of a marketing expert’s annual budget is dedicated to events.

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To build awareness and engagements, almost 80% of the promoters use social media extensively for likes, follow and mentions. This is all done with the goal of converting knowledge into paying attendees for their event.

Traditional and newer approach both have the ways in targeting an audience and capturing their attention, but there is a new method of reaching and distributing your news and increasing event attendance: mobile apps.

Some of the largest global events in the world have an app for attendees to download and interact with, often creating fantastic results. Your event may not be on a small scale, but if digital marketing achieved anything it’s the ability of event planners to compete with the big names. You can create an experience equal that of the global names in events with the mobile marketing. So how can mobile app benefit your event?

1. Help build event buzz

Before your event even starts your app can do some heavy lifting by getting your audience excited about it. They are almost sure to tell everyone on their network if they are excited by what you are sharing. You are already developing the brand advocates who are spreading the word for you. Content is essential for developing a buzz about your events. Many popular events provide exclusive extras within their mobile app such as:

  • Interview with performers
  • Some exclusive backstage video or mini-performances
  • Exclusive updates on the main announcement
  • Insight into the buildup show

2. Often Attendees Mobile Planning

Many potential attendees would consider attending your event, but you encourage them to part with their cash by helping them to plan their visit. Offering tools to book accommodations and travel are the examples of converting people who are your customers.

Information on who is appearing when and where helps your customers to get out the best out of their experience. If they have an excellent time, they are likely to recommend others and attend again the next year.

3. Creating a Personalized content

One size doesn’t fit all in the event sector. To be blunt, 70% of the customer expect a personalized experience. Attendees to events like to personalize their experience and choose what they see and do. A mobile event app is a terrific opportunity to allow people to make choices about what they can and can’t get to throughout the event and also enables them to link up with friends.

4. Improving event networking

If your event lends itself to social or professional networking, your app can be great in enhancing the experience of attendees. If your attendees wish to network, but finding the opportunities are limited, then you aren’t delivering the user experience. A dissatisfied attendee is unlikely to come back the following year or tell their social network how valuable the event is. For instance, SXSW offers a directory of attendees and has a social network for the event itself. An app with the networking capabilities will remain sticky even after the event has come to a close. This means people will continue to use your app long after the event is over to retain their relationship with those they met.

Often an app is considered as a gloss on an event but has a real potential to drive exclusive content and enhance an event’s relationship with its customer base.

Smartphones Lead More Bookings for Hotels & Flights

The travel & hospitality industry has phenomenally changed since last few years as the number of travelers largely prefer to use the smartphone to research and book their hotel rooms or fly tickets. Statistics determine that in 2016 around half of US travelers used their handheld device to research their vacation trip while fewer than 20% of the people used their device to book their online tickets. And as the generation is changing, people are getting updated with the new trends. According to the new discoveries, mobile bookings are hiking and getting highly impressive.

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And now travel agents are much at a loss as people took it for themselves to block the tickets online in the best deals. As we are staying in the next evolution of travel era, mobile has its own vital importance. But some number of people do face the problem as they find booking the ticket as a catastrophic process as it has a lot to zoom in and out, filling up the details of mandatory fields and this might seem to be a very tedious task. Hence to recover this tedious task, travel apps have come into existence which makes the frustration out to book your travel tickets. By these, we can much make out that, tablets and smartphones are ruling the today’s travel industry and are the much primary method for the online bookings.

The travel flash report had generated the activity of more than 10,000 travel website which includes:

  • Online mobile bookings are increasing much quicker than desktop, 90% vs 10% over the first quarter
  • Bookings for the rental apartments are growing by 70%
  • On average $700 are booked via iPad compared to Android
  • Majority of flight bookings are done through Android devices
  • In-app bookings account for 15% of the total mobile bookings

Mobile is much responsible for the growth of travel & hospitality industry especially in terms of online bookings. With the smart device in everybody’s hand travel agents need to think about different strategies to boost their sales. And looking at the security there are many payment gateways apps, which are much secure and that can streamline your purchase experience.

Additionally, these days more and more visitors, especially who loves traveling relying on the mobile to check out the pictures, videos, and budget to check what they can afford – taking the small breaks throughout the day to plan for their next vacation trip.

And of course, use of mobility can save a lot of time and efforts. The smartphone is an ideal solution for the online bookings. The mobile-centric shift towards travel & hospitality industry will continue to grow in future. In the past travel companies who were relying on the web-based services will need to develop their own personal app or mobile site to attract the travelers. Mobility functions for the airlines will be more optimizing to provide the best experience and for staying competitive in the travel industry era.

The growth of mCommerce all over the world

All over the world, for more than a decade now, mobile commerce or mCommerce continues to grow and is projected to continue with strong growth in the years to come. With worldwide mobile sales estimated to be $626 billion by the year 2018, it is inspired by the current projection from Goldman Sachs that 535 million consumers all throughout the globe would make a purchase this year on a mobile device.

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The number of people using their smart phones or tablets to make purchases would significantly increase in the years to come. Based on mCommerce predictions by Goldman Scahs as well as population projections from the United Nations, in the year 2018, 14. 4 % of the 7.56 billion people in the world would make at least one purchase on a mobile device. Mobile, retailing, ticketing, booking and billing accounts for the top three biggest markets during the forecast period 2014-2019. mCommerce service is applicable for retail, hospitality, travel, telecom, media and entertainment verticals, for any kind of business since these days, majority of business relies on web communications to take major decisions.

The essentialities of business transactions today include internet service, continuous connectivity and speedy sharing of data. These days, customer prefers flexible and easier solutions for the payment and transaction. Because of the advancement in internet technology, and of course better web connectivity over mobile devices, mCommerce players could now serve their clientele with various multimedia services. Aside from mobile retailing, booking, ticketing and billing, there are several other revenue pockets, particularly WAP or Wireless Application Protocol and premium SMS that would witness considerable growth on the forecast period.

The growth in the mCommerce industry is expected to grow with the rising growth in mobile devices influenced by proliferation of mobile communication devices that are media-rich, such as smart phones and tablets, the growing number or web users, rapid broadband speeds and boosted internet usage. mCommerce services are crucial in delivering any kind of business transactions, for any type of business. The application of mCommerce services across the top three verticals include application in the retail market, which helps in better communication with clients by providing information as well as location based services. It helps the travel and hospitality market by providing access to a new kind of transactions that include on-the-air card less payments, more interaction with customers, convenient and easy one-click booking and payments. In the media and entertainment industry, mCommerce provides payment processing and service delivery with dynamic real-time integration and quick application development.

According to Internet Retailer, sales through smartphones in the US increased by 101% during the first quarter of 2014, compared to the same period in the year 2013. Additionally, the average order value on purchases made by mobile devices increased by 12% and conversion rates by 29%. Furthermore, Forrester, a research company has predicted that 29% of all eCommerce transactions in the US in the year 2014 were mobile commerce transactions. In terms of actual transaction amounts, the numbers are impressive. For instance, PayPal processed $27 billion of mobile transactions in the year 2013, while AliPay exceeded that, claiming that it has processed $150 billion mobile transactions in the same period of time. mCommerce is a trend that continues to grow as more and more people are using their mobile phones and tablets to do transactions worldwide.

Apple reportedly claims to improve its cloud services

Apple is planning to improve its cloud services, by team building and developing the new technology which enables the Apple to run on its servers. This means they will have the iCloud, Siri, Apple Pay, Maps team, as well as parts of the iTunes and Apple Music teams, all at the Infinite Loop campus, rather than spread across the multiple smaller sites.

icloud

Perhaps more consequentially, Apple is looking forward for hosting the cloud services, which is presently taken care by Amazon and Google. Pie, is one of the software which they are enhancing to put all its services in a single place; it’s also said to be developing a photo storage system that Apple could host on its own.

This can be a boon for the Apple as Amazon and Google both offer unlimited cloud storage for options. Apple charges its customer beyond anything. Apple getting it together in the cloud isn’t simply a matter of bugs, it’s likely also a matter of lowering costs so that It can math competitors’ compelling offerings.

Android Wear 2.0 watches to launch early

The much hyped news of Google’s upcoming Android Wear 2.0 smart watches were in rumored past July. The two smart watches were expected to run on Android Wear 2.0. The name of that watch was reportedly named as “Angelfish” and “Swordfish”.

android-wear-2-0

Before a year, Android Police reported the result of the Google’s first Android wear, which described about the prototype based on the description. Initially it was reported that both these Android watches will be released after the Nexus phones.

In one of the recent post, pictures were shown of the prototype of the Google Android Wear 2.0 watches along with the expected release date. Google’s push date to release the Android wear 2.0 will enable the firm for more time for refinement.

The Specs

The first Google’s Android Wear 2.0 was announced in Google’s IO conference. This new version includes handwriting support and full QWERTY keyboard of the OS. The Android Wear 2.0 will display the information about the other apps and one-touch smart replies. The replies would be based on the context of the received message. It will also feature on the Play Store exclusively for all the smart watches. It is yet to disclose the final date for publication. Need to stay tuned for the updates of the Google.