Disruptive technology drives major change in business processes today. It is integral for a business to identify the disruptive technologies that could impact their businesses as well as their customers.
Disruptive technology is driving major change in business processes, streams in revenue, consumer spending or behavior, or Information Technology industry dynamics. Green IT, virtualization unified communications, social networks and cloud computing are among the disruptive technologies that are reshaping the business and IT landscape. It is important for organizations to identify these disruptive technologies that could impact their businesses and users and to develop plans of addressing them.
In recent years, payments have become more card-based, with debit, credit and pre-loaded cards that replace cash and checks for a lot of purchases. Today, electronic payments are gaining a rapid market share than cash and checks. Consumers use the new tools and technologies to dynamically move between computer, mobile device, as well as in-store experiences while shopping. The rise of DevOps, carbon-reducing technologies, Virtualization 2.0, the IT-marketing alignment evolution and sharpening of the focus of IT on the customer experience are all going to affect how a business is done.
The following are some of the disruptive technologies that a business could simply not ignore.
- DevOps. As Information Technology retools to be more responsive to change business requirements fast, approaches such as DevOps are gaining solid footing as they are considered as ways of supporting agile IT service delivery. Considered more as shift in culture than a full-blown development method, DevOps puts great emphasis on the level of collaboration earlier on in the process between development and operations teams. This is aided by an automation tools set. Enterprise information technology, under constant pressure to accelerate systems delivery, is quickly adopting the philosophy. There is continuous rise in DevOps as IT companies find ways to boost time to produce, improve business value and save money. In the DevOps agile development style, new apps are developed in a fast-fail manner. A sign that the system is maturing is the automation expansion in areas such as testing and monitoring. A successful DevOps strategy has less to do with technology than it does with people. Culture and people are always a challenge since people need to work together in ways that they did not before.
- Carbon-minimizing technologies. Businesses pay more attention to the environmental footprints, and that is prompting a flurry of spending on technologies that are energy-saving. In a forecast survey, 16 percent of respondents indicated that techs that are energy-saving and carbon-minimizing will be a new area of spending for them this year. In a data center, companies invest in new cooling technologies, virtualization and power management capacities, among others to help lower energy consumption. All servers will be virtual, thus, taking up a very small footprint and making people very energy-efficient.
- Virtualization 2.0. Recognizing that virtualization could minimize costs and wring more performance out of a desktop, information technology now is eager to embrace a next-generation virtualization tech, which provides the same benefits for other kinds of systems, not desktop computing alone. Tech professionals surveyed said they expect to see more money budget for virtualization projects in the next 12 months. Thirty-five percent of those polled stated that they were increasing spending on virtualization efforts. As alternative to full-blown virtualization, some companies are beginning to ‘containerize’ the server, cloud apps and data center. The reason for this is all about speed and agility.
- IT-marketing alignment. In the digital business age, technology has become an integral asset in helping organizations engage with prospects and customers. As a result, Information Technology and marketing departments collaborate and forge partnerships that would have once seemed not likely. Everything from automation of marketing to email campaign management and analytics, is a main new area of interest for survey respondents. Coordination between IT and marketing is essential given the role that technology plays nowadays throughout the customer life cycle. Digital transformation is impacting every facet of a business, including how a business touches customers, how to find them and engage them. All this could not be executed with no effective technology in plan, which is why there’s a lot of energy in the partnerships.
- Focus on customer experience. As businesses consider deploying systems that simplify interaction as well as foster engagement, the customer experience has become an IT priority. Certainly, it is a higher priority for those survey respondents this year than it was last year. Consumers would spend more money with brands that could deliver an experience above their expectations. Organizations that provide a better customer experience have more clientele who state that they are willing to purchase from the business again. The willingness to purchase more from companies that offer a better experience has also a direct correlation to retention of customer.