Pokémon Go is a way to go all over the world. But Apple has already raised around $3 billion revenue from this Pokémon GO craze! It is inbuilt with in-app purchases, where crazy fans of Pokémon can buy “PokeCoins” from its app store. This news was revealed by the team of a company which is an asset management firm and financial advisor for the growth companies.
Pokémon Go is a location-based, augmented reality game, which is available for iOS and Android devices developed by Niantic, Inc. It can download for free from iOS and Android devices but users need to pay for PokeCoins to buy the additional features. You can download the game from Apple App store at https://itunes.apple.com/us/app/pokemon-go/id1094591345?mt=8.
The cost of the bundle of 100 PokeCoins is 99 cents on the app store of Apple, but it may vary to the $99.99 for the box of 14,500. Isn’t that, super high?
The analyst of Needham – Laura Martin wrote in the note of client that, it is believed, Apple would keep around 30% of the revenue spent on iOS devices, generated from Pokémon GO game upside to the earnings. According to the report, the sale on 10th July 2016 represented 47% of the entire US mobile gaming ecosystem. Additionally, 2/3rd Pokémon Go downloads are on Apple device by having 21 millions of active user in the United States after just a few weeks.
The Candy Crush which also made millions of dollars in 2013 and 2014, but this game Pokémon GO made more than 10 times of Candy Crush! According to the app analytics of sensor tower, people spend more time on Pokémon Go than on Facebook or WhatsApp.