CIOs focus on transforming the user experience

Almost every CIO has faced the challenges of disrupting the status quo, building a platform that drives business results and for change. Today, with the changing requirements and the continuous evolution of technology and the internet, more and more CIO’s are focusing on transforming the user experience. Tech-savvy employees are more and more expecting digital solutions at work to be more like the easier software at home.

user experience


CIO’s should develop a keener understanding of what users want and need, based on how they work. Rewards will go to the people who get it right. A research shows that design-centered businesses, which place more value of UX instead of their peers achieve higher equity valuations and productivity gains. However, if solutions fall short, employees could turn to outside software or ‘shadow IT’ that can carry possible security risks.


A better UX or user experience proves to be a major tech disruptor. Although people may not exactly be becoming more technically proficient, nevertheless, they have become more comfortable in using their tablets and phones to download music, look for the nearest movie theater or pay for purchases. This raises the bar for UX to work as well and that is disrupting the current IT models that are more focused on features and functions than the end-user needs.


So, what constitutes a good user experience? A good user experience should be intuitively easy and simple to use. It should be personalized for the employee and most of all, it should empower end users to be more productive and effective. Also, the UX should be consistent across mobile and desktop environments so that employees need not relearn new commands for various devices.


Before, creating a product that worked simply as advertised could have been a good reason for consumers to purchase it. Nowadays, where competition is fierce, the focus should be on differentiating not just in engineering quality and price, but on delivering a true user experience as well.

The growing focus on the user experience is not only a fad that some marketing gurus promote to gloss over their badly engineered products. As a matter of fact, a good UX relates directly to commercial success. A well-crafted user experience today is a main product differentiator, and could build customer stickiness and brand loyalty that otherwise is hard to achieve. While the user experience may be as complex as it’s satisfying, another relevant part of a good UX is usage ease, with itself translates directly to increased sales.

For the past four decades, enterprise software providers emphasized benefits like richness of features, scalability, reliability and robustness. In this scenario, the user experience had second billing. Developers, historically have the tendency to forget about the end use and most organizations pressured businesses to use monolithic, cumbersome software. However, these days, the focus has changed from features to a user experience nearer to those chosen outside the office.



  • Increased employee productivity
  • Increased existing software licenses use
  • Lesser data errors and so lower costs
  • Lower training costs
  • Lower load on IT service desks
  • Fewer change requests
  • Faster IT issues resolution
  • Cost and time savings with cloud and mobile access
  • Savings from updating rather than replacing existing software


  • Higher retention rates
  • More satisfied employees
  • Better performance
  • Greater internal collaboration and cohesion

User experience gains are not limited to internal operations. Take the case of an online retailer with a shopping website that’s easy to use could achieve higher conversion of prospective buyers into customers, increased traffic to the website, higher sales per customer, lower visitor drop-off rates and more. Always, UX has mattered, but over the past few years, it became a key to success of a product. Technology has dramatically changed for both customers and users, but consumer products moved much faster than enterprise software and set new standards on the way that people work and interact with technology. Now, consumer experiences set the bar for what users expect to see in their work lives.


Clearly, good user experience is good for business. Studies reveal that organizations investing in user experience see a lower expense of customer acquisition, lesser support cost, increased customer retention and market share.

With the increasing need for a great user experience, more and more CIO’s are focusing on transforming and making the user experience great.

Facebook focuses on some of the biggest names on the platform for video shows

Facebook Video Creator

Facebook at present focuses on some of the biggest names on the platform to create video shows. Furthermore, it recruits its top publishers for exclusive shows. The social media giant is exploring huge deals with companies to produce original video shows that would provide entertainment to engage more and more people all over the world.


Facebook is no doubt a social media giant. It has signed deals with Mashable, Conde Nast and Refinery 29 to produce exclusive and original video shows. The companies join a list, which includes Vox Media, BuzzFeed, Group Nine Media and Attn. Most of these companies already are being paid by Facebook to produce on-demand and live video for the news feed each month. Facebook search now is much easier. This is the social media’s attempt to turn the video tab to a YouTube-like experience. Facebook, since the last part of 2016 has been on the lookout for entertainment content that would engage all the more Facebook friends.  It would distribute and fund on a redesigned video tab on its mobile application. FB is looking towards funding shows in two tiers, the original shows, calling it hero units that would be 20 to 30 minute scripted and unscripted shows that FB will fully own as well as spotlight shows that would be shorter, 4 to 10 minute formals but not owned by FB.

Moreover, FB is looking at six broad genres, which include sports, science, pop culture, gaming, lifestyle and teens. Facebook originals budgets are in the $250,000 as per episode, which puts them in the low-end cable TV range. Budgets on the one hand for spotlight shows sit from $10,000 and $40,000 per episode. Most deals of FB for video shows are within the spotlight program. Partner companies sold numerous shows to FB for spotlight that would exclusively remain on the shows for just a period of time. Sources said that spotlight shows are Facebook exclusive for seven day or a week. After this, the content owner is free to distribute it on their own applications and websites. A couple of weeks after the FB premiere, spotlights shows could go to YouTube as well as other platforms. This varies from Facebook originals or the ‘hero’ unites that would be completely owned by FB. Facebook for the originals is in talks with and is purchasing shows from bigger TV networks and production companies and some of the top digital publishers on its platform. The number of FB originals would be lesser compared to the number of spotlight shows.

One integral distinction for spotlight shows is that basically, Facebook is funding the cost to product content. After the social media giant recouped the cost through running mid-rolls during episodes, it would split any additional ad revenue with owners of content. The same as YouTube, FB would take a 45 percent cut. Mark Zuckerberg, Facebook CEO said that FB is willing to fund content today. Its goal is to create an ad program, which could support shows without FB having to fund it upfront. FB originally wanted to release it’s vide shows late of this month and then in June in time for the Cannes Lions Festival. This has been pushed back as the social media giant gets to work in redesigning the video tab and determine how shows would be promoted and distributed. This is a new and big endeavor and FB have been super responsive in terms of pitches and being creative.

The move is not entirely new territory to FB, since it has done deals with media companies providing them income in exchange for using the FB Live video broadcasting platform, for example. Those were aimed in acquiring outlets with audience building exclusive content only for FB, as a way of driving eyeballs towards the new format. Facebook purchasing its own content, from both outset and via licensing could result in a more Amazon or Netflix Prime Video-style outcome, with owned content as the driver for the rest and vice-versa. FB is more inclined to use anything that it produces primarily as a spark for getting third parties to create however.

Creating their own original content library, which include big audience draws such as sports, can help FB chart a better path to monetization for itself and for other partners already using the network to push their videos. Ultimately, this would lead to more video content that in turn will result in stickier, bigger audience and the truly lovely DAUs that Facebook loves so much. This move would also make the social media platform as irrefutably a media company. This is interesting, given the stance on how the FB algorithms handle news distribution at present.

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North American Top 50 ICSC companies rely on MRI software to boost performance

One-third of ICSC North American Top companies rely on MRI software to boost performance, acquire insights and drive decision making. Experts from MRI software demo real estate tech solutions for commercial owners and operators, brokers and retail tenants declared that they rely on MRI software to improve performance. The software industry growth is phenomenal.


Software industry overview sees a great increase in software use and continuous growth as the world relies more and more on software solutions for effective operations and processes. The MRI software is a global leader in real estate software solutions announced that thirty percent of ICSC or International Council of Shopping Center’s top fifty North American owners are using the solutions to boost performance of assets, simplify processes and acquire critical insights to power fast decision-making. The MRI Commercial Suite that includes Advanced Retail and MRI Investment Suite enable commercial landlords to boost performance of retail leases as well as real estate operations. Enterprises could maximize revenue via automating complex retail lease calculations as well as boost forecasting with financial performance increased visibility. Businesses could make more informed business decisions that are based on actionable insights towards retail data that are non-financial with MRI’s AnalytiX Portal.

The MRI Software is a leading provider of real estate software apps and hosted solutions that are innovative. It’s flexible and comprehensive technology, along with a connected and open ecosystem meets the unique requirements of real estate businesses, from accounting, property-level management and investment modeling and analytics for the worldwide residential and commercial markets. The MRI, a pioneer of real estate software industry, develops lasting relationships with clients based on almost five decades of insight and expertise. By leading solutions and a rich partner ecosystem, MRI frees real estate firms to elevate their business and acquire a competitive advantage.

MRI CRE or Corporate Real Estate empowers retail tenants to control lease costs and terms through automating complex calculations as well as providing improved data visibility. Recurring payments, percentage rent and lease offsets no longer are shrouded in mystery. Furthermore, retail tenants never have to miss a vital lease term or deal with unpleasant financial surprises again. With the announcement that a valuation software product that’s commonly used will not continue support in the future, a lot of commercial real estate pros would have little option but to undergo major implementation as well as migration burden. The Global Valuations of MRI provides an alternative to firms that are pressured to transition to a new platform that may not meet their unique business requirements. With support for various valuation methodologies as well as deployment options, which include desktop and SaaS, MRI Global Valuations provide flexibility to clients to choose what works best for their company. Additionally, MRI offers a one-of-a-kind ability to share and coordinate on valuation files within the real estate community of the investment broker.

Clients of MRI rank as some of the biggest shopping center operators and owners based on total global square footage. With billions of assets under management, clients need a flexible and extensive solution that provides accurate, instant insight for guiding operations as well as optimizing business results. The connected and open ecosystem means clients could integrate partner as well as other third-party solutions to their framework easily to build the best fit for their business needs. The extensive solutions eradicated pain points through plugging to other key apps and boosting the overall ecosystem, instead of attempting to force into a box of their creation.

MRI Software LLC was founded in 1971, under the Management Reports Incorporated name and known later as MRI or Management Resources International. It automates a lot of the daily, necessary tasks that are related to commercial property management, from late fee calculations, recovery to billing. It’s a highly configurable solutions and users could access the same tools that the developers use to customize the solution to the workflow of the real estate company. The solutions’ CM or core module manages operations, such as lease administration, accounting, reporting and many more. The Viewpoint module offers consumable summaries of portfolio and property status.

The software vendor provides a huge range of property solutions that are tailored to select parts of the industry vertical. One option for instances I the Commercial Property Management Software. Customers could also buy the NYC Rent Regulation Software or the Global Valuations Software, together with many more options. MRI solutions are divided into four broad categories, which depend on whether a client is involved with residential, commercial or corporate property. The four categories include property management, tenant and resident relationship management, financial management and flexibility features. MRI provides either SaaS or Software-as-a-Service and on premise hosting. Customers thus have the choice to, either allow the software to store and maintain data or to store and maintain their own data with an in-house team.

7 familiar Microsoft technologies you didn’t know Microsoft bought

Not many people are aware that some of the familiar technologies of Microsoft were actually bought by the organization. Check out seven of the familiar technologies that Microsoft has indeed bought.

The acquisition strategy of each and every company varies. Microsoft perform strategic, small acquisitions of companies that provide them what comes down to a piece or a component of the bigger puzzle. When Microsoft makes the strategic buys, it has handsomely paid off. While many may not realize it, some of the most-used products of Microsoft were bought out.


Microsoft is an US public multinational corporation, which is headquartered in Redmond, Washington. The company develops, licenses, manufactures and supports a range of products as well as services that are predominantly related to computing via its different product divisions. Microsoft was established on April 4, 1975 to create and sell BASIC interpreters for the Altair 8800. It grew to dominate the home computer systems. Furthermore, it also dominated the office suite market with Microsoft Office. Over the years, there are numerous technologies that people did not realize that Microsoft bought. Some of these familiar technologies include the following.

Microsoft Technologies


  1. MS DOS. When Intel introduced the 8086 processor, IBM planned don making a computer for it and contacted the creator of the CP/M OS originally, Gary Kidall. Kidall’s wife refused to sign an NDA with IBM to talk about a licensing deal, thus IBM turned to Microsoft. In turn, Microsoft bought the rights to the Quick-and-Dirty operating system, or the Q-Dos that was very CP/M-like. From Seattle Computer Products, Microsoft did not tell SCP regarding the IBM deal and has managed to convince IBM to allow it to market MS-DOS separate from the personal computer.
  2. FRONT PAGE. Nowadays, most people throw around HTML tags as if it’s nothing. However, back in the early days of the web, coding an HTML page was about as acrane to most people as C Programming. That is why, to get a jump on things, Microsoft bought FrontPage and the developer, Vermeer Technologies in the year 1996. Initially, it was bundled with Windows NT 4.0 Server that came with a web server named Internet Information Services 2.0-. Later, it would be added to the Microsoft Office lineup with Office 97 and renamed subsequently FrontPage Server Extensions. Microsoft stopped it in December 2006 but the replacement, Microsoft Expression was released a year earlier and was making headway as the preferred Web page editor.
  3. POWERPOINT. Designed originally for Macintosh under the name ‘Presenter; the software was renamed to PowerPoint because of a trademark issue. The developer, Robert Gaskins managed to release the three versions in short order before Microsoft called in August 1987 and bought it for $14 million. PowerPoint became the Graphics Business Unit of Microsoft and eventually became an integral part of Microsoft Office that first appeared in 1992.
  4. HOTMAIL. The purchase of Hotmail is another example of Microsoft jumpstarting its internet business. It was then rendered as HoTMail in 1997 and was bought for $400 million. It was one of the first web-based mail services, together with Yahoo Mail, which also was an acquisition. Microsoft renamed the service MSN Hotmail. It was surpassed by Google Mail and after falling to misuse and decay, Hotmail became a home for spammers in 2011. Microsoft whipped the service into shape, but the reputation was tarnished at that point. Additionally, Microsoft had a second mail service, Windows Live Mail, thus it merged Live Mail and Hotmail into a single new brand,
  5. VISIO. Visio showcases how life could be for an entrepreneur in the technology industry. During 1984, Jeremy Jaech and Dave Walter co-founded one of the first desktop publishing companies Aldus, inspired by Macintosh. Aldu’s PageMaker utilized Adobe PostScript technology and Adobe finally decided it required a DTP package and purchased Aldus in 1994. Before that in 1992, Jaech and Walter begun a new company that’s called Visio. Again, the concentrated on visual design on the screen in this case. Visio did flow visual diagrams, charting and layout designs. This time, Microsoft came to call and paid $1.5 billion in stock for Visio in the year 2001. Since then, Visio has become a part of Office.
  6. INTERNET EXPLORER. Initially, Microsoft had blown off the internet revolution during the early 90’s before Bill Gates came to his senses. After falling way behind in the browser competition, the company jumpstarted its efforts with the NCSA’s Mosaic browser license from Spyglass. The company got out of the NCSA to sell licenses for Mosaic. It turned out to be a deal that’s tangled, which cost Microsoft $10 million and providing Spyglass a look at the IE code for purposes of audit, which ended with IE7.
  7. GIANT ANTISPYWARE. Once upon a time, GIANT Antispyware was a competitor of Webroot in eliminating the new spyware software category, which, unlike viruses, hid on the computer and look for particular keystrokes, like the login and password to the online bank account. In 2004, Microsoft bought GIANT and renamed it Microsoft AntiSpyware before renaming to Windows Defender, a year later. Eventually, it would be superseded by Microsoft Security Essentials that broadened the coverage level and protection beyond simply spyware.

Microsoft has indeed stepped up its shopping habits in 2014. Through the years and at present, it does not show signs of slowing down.

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Indian talent to shape a blend of Information Technology to shape India’s future

For many years now, the advantages of Information Technology could not be denied. IT in India is an industry that consists of two main components, IT services and business process outsourcing or BPO. Narendra Modi, India’s prime minister started a project ‘Digital India’ to help in securing IT a spot inside and outside of the country. It has become necessary to secure the country’s IT industry with all the other emerging outsourcing destinations that have come up recently. The government of India is known to have full support of its IT industry, thus making India the outsourcing hub in the world.


Prime Minister Modi said that a blend of IT and Indian talent will help save the future of the country. At an event to launch the integrated case management information system, Modi addressed the people present, saying that the formula is IT plus IT is equivalent to IT plus Indian talent sums up to India tomorrow. This, he said would help India stay ahead of the others. Furthermore, the Prime Minister stated that India’s future was in the utilization of the latest technologies. With different types of information technology shaping up, it has become a priority for the IT industry of the country to shape up and stay on a competitive edge.

The Prime Minister also used the favorite tagline of the government, ‘desh badal raha hai’ or ‘the country is changing’ to nail the point of changing the mindsets when it comes to work culture. Modi said: Desh badal raha hai. Aaj chutti hai, hum log kaam kar rahe hain. In English, it means the country is changing. Now is a holiday, Buddha Purima, but we’re still working. The statement amused the audience. JS Khehar, India’s Chief Justice and the senior judge of the apex court and Union Law Minister Ravi Shankar Prasad shared the stage with Modi during the event. Modi released a song that goes: My country is changing, it is moving forward, to mark the second anniversary of his administration.

The IT industry of India was born in 1967 in Mumbai with the Tata Group in partnership with Burroughs. SEEPZ, the first software export zone was established in Mumbai back in 1973. Over 80 percent of the software exports of the country were from SEEPZ during the 80’s. The economy of India has undergone major economic reforms in 1991, which led to a new era of international economic integration and globalization, as well as annual economic growth of more than six percent from 1993-2002. In part, the economic reforms were driven by an impressive internet use in the country.

The country remains as the favorite back-office of the world. This is due to its ‘first-mover advantage’ and its deep skill base. It is the all-around standout, providing manpower for any kind of offshoring project. With its deep skill base and first-mover advantage, India still maintains its lion’s share of the IT market.

India has excellence in Information Technology. The government has full support of its IT industry. The country is the popular destination when it comes to BPO because of the big annual output of qualified graduates from elite educational institutions in the country. Furthermore, the English language capabilities of the country’s population make it the number one choice in outsourcing. Indian’s IT services stalwarts are moving up the value chain. Companies like Wipro and Infosys are developed their R&D capabilities, expanding well beyond traditional vendor roles.

As the outsourcing destination in the world, India stays unmatched in terms of vast pool of talent and skilled human resources. It has a population of more than 1.2 billion and about 3.1 million graduates added to the workforce every year. Also, the country holds the distinction as the largest English speaking country in the world, even bigger than the United States and the United Kingdom combined. Aside from the huge numbers, the quality of talents draws organizations who wish to outsource. India’s attraction wasn’t just in numbers but the quality of talent more importantly. Indian service providers are creative and innovative and could truly contribute to the business. Perhaps the number one reason why the country remains the top outsourcing destination in the world is due to the considerable cost savings that businesses and organizations, wherever they may be located in the world, could achieve. This is mainly due to the huge gap existing between personnel expenses in India to that of developed countries. For instance, a good developer in the United States could cost from $50 to $80 per hour for a full time staff, depending on the experience and skills. The hourly cost of a developer in India on the other hand could be negotiated to as low as $15 an hour. The pricing flexibility provides organizations the freedom and creativity in the management of their budget. Furthermore, it also helps companies to reap big profits.


Open source development tools and boards that democratizing the IoT design

Open source development boards and communities democratize the IoT design. The IoT or the Internet of Things is at the core of what the World Economic Forum identified as the 4th Industrial Revolution. It’s a technical, economic and cultural transformation, which combines the digital, physical and biological worlds. IoT is driven by technologies such as big data, ubiquitous connectivity, analytics and the cloud.

Open source development tools


Democratization of computing may sound a nerdy rallying cry. However, it is a revolution that has been brewing for quite some time. Through breaching the walls that traditionally have divided software and hardware disciplines, the democratization movement recently has picked up speed with the advent of new technologies and open source software design tools and forging fresh communities around one of the most talked about technical trends recently, which is the IoT. The Internet of Things is poi8sed to bring bigger opportunity to tech audiences and its workflows would have to be streamlined and make better use of modularized components for addressing truly real technical challenges that the Internet of Things design entails, from designing software, sensor networking to on-boarding cloud.

In the not-so-far future, the IoT’s network of smart devices and sensors would connect virtually each and every aspect of the environment in homes, industrial workflows, physical objects, communication systems, transportation, clothing and the human body, allowing them to exchange and connect data. Furthermore, IoT also has the potential to democratize software and hardware engineering with open source development software, bringing a new generation of innovators and developers in the technology industry. It is predicted that towards the end of this year, fifty percent of IoT solutions would come from startups that are no more than three years old. Nonetheless, if the IoT will propel democratization of engineering, it has to be much simpler to design since IoT solutions are notoriously challenging and complex to crate because building a complete end-to-end IoT platform requires multiple technical domains knowledge, which include skills for managing and integrating sensors, processors, power management, security, embedded software, data analytics and cloud platforms among others. Thus, creating IoT platforms from scratch typically is not the best approach for most innovators and developers. This is where open source development boards could help.

Entrepreneurs, startups and makers could leverage open-source, low-cost electronics platforms and SBCs from suppliers like the Newark element 14 for powerful design tools to more designers faster, which make IoT technologies more accessible and available to all types of innovators. Also, the development platforms help bridge the technical gap between coders and engineers. Supplier networks provide a community for technology support and advice. There are specialized IoT development kits that provide the software, hardware, firmware and integration tools to hasten the design time. Most importantly, the IoT kits usually include cloud access solutions and sensor deployment components to ease the burden of integrating the technologies to functional designs. Development kits are rapidly becoming the equal of reference designs for the Internet of Things infrastructure as suppliers start evolving the out-of-the-box experience to include not only the base platform but the necessary cloud access and sensor too.

The IoT development democratization is becoming a reality quickly. Open source development kits as well as other prototyping platforms offer the basic in leveling the supply chain of the Internet of Things, innovation accelerating and empowering anyone who has ambition and great ideas in terms of designing and creating successful solutions. The growth of shared open source expertise, development kits, small batch manufacturing and the Internet of Things go hand in hand, facilitating fast development and prototyping for a dynamic, huge and fast-growing market. These days, companies in the IoT environment, such as Google, Samsung, ARM and Huawei embrace the open source model via exposing their projects to the developer community and inviting them to contribute in creating a world that’s technologically robust and reliable.

Some of the open source systems that are democratizing IoT include Brilo and Contiki and Riot to name a few. Brilo is from Google, and Android-based operating system intended for embedded devices. It could run on low-end/constrained devices with at least 128MB of ROM as well as 32MB of RAM. It supports intercommunication technologies like Wi-Fi, Thread and Bluetooth. Contiki is created in 2002 by Adam Dunkels and at present has developers all throughout the world. The open source software is released under a BSD license. It has a built-in Internet Protocol suite, provides multitasking and could comfortably work on constrained devices with 30KB of ROM and 30KB of RAM. RIOT is an IoT operating system that has real-time capabilities. It was developed first by a consortium of universities in France and Germany that include the French Institute for Research in Computer Science and Automation, the Free University of Berlin and Hamburg University of Applied Sciences. It’s released under the GNU Lesser General Public License. It could run on constrained devices with a minimum of 1.5KB of RAM and 5KB of ROM.

Open source is not only a business model or a software development model, but is also a huge opportunity for professional coders and hobby programmers alike to touch billions of lives and change lives forever.

Watch out for the Multi-User support will be coming to Google Home anytime now

Google, originally known as BackRub is a search engine that begun development in 19966 by Larry Page and Sergey Brin as a research project at Stanford University to search for files on the web. Later, Larry and Sergey decided the name of the search engine has to change and decided on Google, inspired from the googol term. Later, the domain was registered on September 15, 1997 and the company integrated in 1998 on September 4. What makes Google stand out from the competition and helps it to continue to grow and the number one search engine is the PageRank technique, which sorts results. It also integrates a lot of its services, like Google Local and Google Maps to offer more relevant search results.

The Google Home is Google’s answer to Amazon’s Alexa. Furthermore, with the current news, it’s likely to get a multi-user support anytime now, if the messaging in the Google Home companion app device is any indication.


With Google Chrome, multiple users could now be supported. Now, everyone in the home could acquire a personalized experience from the Assistant on Google Home. Google first introduced the Google Home device during its yearly Google I/O developer conference last summer. During the time, it hinted at its plans to eventually add multi-user support to enable numerous people to access the individual calendars, acquire information on their commute and more via the device. The company is expected to provide consumers and developers an update on its smart speaker plans during this year’s Google I/O scheduled in the middle of May.

Furthermore, an update to Google Assistant today also means that shopping lists would no longer be saved on Google Keep. Instead, it would port over to Google Express or Google Home applications. The move aims for consolidating shopping-related voice commands into one place as well as sets Express up to more widely offer order as well as delivery functionality through the Home. Google added the functionality earlier this year, with over 50 Google Express retail partners, which include Staples, Costco, Walgreens and Google Store of course. Google Express typically requires a membership fee or a per-delivery charge. However, it is waiving the costs until the 30th of this month for purchases made via the Home. For those who have a running list on Google Keep, it’s necessary to see the contents ported over to Express of the Home application starting now.

Google Home

The multi-user support is a feature that users have long desired. Until now, Google Home can be linkie4d to just one specific user’s data, music and other accounts. Recently however, a card was spotte4d on the Home application, which suggests the connected speaker would support various users soon. The message that could be seen in the ‘Discover’ tab of the application tells users that they and others in the home could now get a personalized experience from Assistant on the Google Home. The feature is the most recent sign by the search giant, which signals that multi-user support possibly is on the way and would come soon. A tear-down of the code of the application previously has disclosed that the feature was in the works. Also, executives of the giant company have confirmed that the feature would be coming soon to Google Home.

The support website for Google Home declares that it is not launched officially yet. The announcement is to inform that it is lets users know about the next updated that the company would release that will allow multiple users. Moreover, the company states that users would get notifications and the latest app updated as soon as it’s released. At present, the Google Account settings page states that the device only support one account. The setting page reads that ‘the default Google Account is the account you used to set up Google Home. Currently, Home supports only one Google Account per Google Home device’. The word ‘currently’ indicates that soon this could change.

For home assistants such as Google Home and Amazon Alexa, multi-user functionality is very relevant, as these services could tap into all types of personal accounts, which include email, music and more. Just imagine each person in the home having a separate Google Home, which does not make sense at all. Devices such as the Google Home are created to be used by numerous people, rather than one single person. Nonetheless, things could get a bit complicated, since users have different needs and preferences. Google believes that adding a multi-user support can address these concerns. By adding the feature, Google wants to build a service that’s more personalized as well as caters to more of people’s preferences and needs. Hopefully, the new feature would also mean that the Assistant on Google Home is catching up to the one on mobile and will probably start to give options that previously were inaccessible because of privacy or security concerns, like sending messages, making calendar and setting personal reminders.